February 16, 2004
the new name
Today, after five weeks of obsessive product name uncertainty, our team finally agreed on a new name to replace Akimbo for our desktop application: Waveplace™. Along the way, we considered 137 names, of which eight were given serious consideration. In the end, we went back to a name we already had.
I thought of the name Waveplace in June of 1999 when I bought the domains for a “a web-based interactive story realm for children aged 5 through 10 that includes interactive plot lines, animations, games, and cognitive bot characters that learn about each child and make suggestions according to interest & ability.” We launched the initial site a month later, which we built up over the next few years. Since our current project is a bigger priority, we decided to shelve the kid’s website and take its name.
Here are some of the reasons for choosing the name “Waveplace”:
The part I like best is that my mom knew the name, and she liked it. It also helps that after a prolonged and contentious naming quandary, all but two on our team listed it as their #1. Consensus is a wonderful thing.
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