In a dream just now, I was staying in my childhood house, which in real life has been destroyed. I was returning from living elsewhere, so I must have been in college, or otherwise in my twenties. My whole birth family was there, even those that have died. To be in that house again, with everyone alive ... it's a hard dream to wake up from. But that's not the point. In the dream, I was talking with my brother Mark. He was looking at something small and strange and I said, "I've got a hobbyscope if you want a...

Re-reading Cluetrain this morning, thesis 23 leapt out at me: Companies attempting to "position" themselves need to take a position. Optimally, it should relate to something their market actually cares about. On the surface, this request is simply reinforcing the cluetrain imperative: be real, be human, talk to your market. Like many of the 95 theses, I've always read right through number 23 as so much connective tissue, supporting the major points but not stopping my eye. This morning, 23 stopped me cold. I put the book down, stared a while at the ceiling, and started this post. With still...